Posting inclusive, accessible content on social media ensures a larger audience can engage with it. To make your social media content more accessible follow these best practices:
Use alt text for to make images accessible to screen readers.
Include alternative text with images for audiences who rely on screen readers. Learn how to add or edit alt text for these social media platforms:
- Edit Instagram’s auto alt text
- Edit Facebook’s auto alt text
- Add alt text to an image on X (formerly known as Twitter)
- Add alt text to an image on LinkedIn
Learn how to write effective alt text.
Follow these best practices for accessible text in your posts.
- Avoid text in images. Screen readers cannot read it. If you must use image of text, include alt text.
- Format hashtags using CamelCase for easier reading and inerpretation by screen readers. Example: #WelcomeKenyonStudents, not #welcomenewstudents.
- Choose accessible fonts and colors. Avoid all caps which can be difficult to read or mistaken for an acronym by a screen reader. Overly decorative fonts can also be difficult for screen readers. Check the color contrast between the text and background of your post.
- Use emojis in moderation. Each emoji comes with a description that screen reader announce.
Caption Your Videos on Social Media.
Most social networks have made this an easy step. You can include auto captions that you can edit for clarity and accuracy or you can upload a separate SRT file.